Global-Fitness.com
| Owner: | Chad Tackett |
| Launched: | April 1997 |
| Revenue: | Generates over $1 million per year with an 85% profit margin |
| Traffic: | 900,000 visitors per month |
| Target Market: | People interested in improving their health and fitness levels |
| Product/Services Offered: | Features a paid membership to an exclusive private web site that includes unlimited personal consultations with 30 fitness consultants, along with customized exercise and meal plans, fitness tracking software, and tons of health and fitness-related information |
Strategies You Can Apply to Your Business:
As I'm sure you've noticed, this case study with Chad Tackett contains TONS of valuable tips and strategies that you should have no trouble adapting and applying to your own business model. (I'd really recommend going through this case study a second time, just to make sure you haven't missed anything...)
For example, were you paying attention when Chad mentioned how he has patiently grown his linking campaign to over 1,400 links? He did it by being persistent over the past 5 years and making a point of giving free content to other sites in his industry in exchange for a link.
It's such a simple technique, it costs you nothing but your time, and just look at the traffic it can generate for your site! Don't you think that 300 new links to your site per year could bring in a little extra revenue?
Of course, that's just one of the techniques Chad casually mentions... The key strategy I really want to place emphasis on is his system of capturing the e-mail addresses of potential customers and then following up with them via e-mail.
Chad's site offers 10 free tools sure to tempt anyone interested in improving their physical fitness -- things like a Fit Analysis, a Fat Calculator, a Heart Rate Calculator, etc.
However, before a visitor can use these tools, they must provide their name and e-mail address. And while they are providing this information, they are given the opportunity to subscribe to his free weekly fitness newsletter.
Chad makes a point of really creating value in his offer for use of these free tools, so this makes visitors more receptive to providing their name and e-mail address in exchange for the information. Pay close attention to this technique! With 295,000 subscribers to his weekly newsletter and 350 new subscriptions a day, it's safe to say Chad is onto something here...
Of course, once Chad receives a new subscription, he doesn't wait and let this valuable lead get cold... Five days after receiving the new subscription, he follows up with a simple e-mail that offers more information about the GHF paid membership and attempts to answer any remaining questions they may have.
Then, 15 days later, he follows up once more with a second e-mail that increases the sense of urgency by including a time restriction and adding more bonus offers.
This elegantly simple follow-up system -- all done automatically via autoresponders -- is converting 5% of his leads into paying customers! So for every 350 new subscribers he generates each day, that's another 17 or 18 new paid memberships... over $1,000 in extra revenue per day he wouldn't otherwise have.
You've heard Chad say it over and over throughout this case study... Now it's my turn! Make sure you're capturing the e-mail addresses of visitors to your web site, and that you're following up with them via e-mail. You've seen the entire strategy in action on Chad's site -- now look for ways to apply this technique to your own site!
Is there a free tool... a free eBook... a free article... anything that you could offer to your web site visitors in exchange for their name and e-mail address? Something they would value? Look for this kind of opportunity!
Because once you have the e-mail address of a visitor to your site, it's extremely easy to follow-up with them with a simple e-mail, address any final objections or reservations they may have about purchasing from you, and then close the sale.
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Search engines thoroughly examine the sites that link to you in order to determine how to list your site. Therefore, it is very important to do your best to get other quality web sites to link to yours if you expect to have long term success in the search engines.
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Inbound links are the most important factor, optimized content follows
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